Stewarts Christchurch Katherine Hunt is preparing for the Primrose Festival in Christchurch


One of the first plants to flower in the spring, The Primrose (Primula vulgaris) proved how tough it can be as it was capable of surviving last year’s snow and low temperatures (- 4C) as Britain endured the weather period nicknamed the “beast from the east.” This year Stewarts Garden Centre at Christchurch is celebrating the remarkable plant with a Primrose Festival (18-24 February) where there will be displays of many of the key varieties of Primroses will be shown.

The Primrose can be often seen in the countryside and, as in many countries (as far north as Norway), are a protected species and should not be picked in the wild. Its multiple flower head is appreciated by many insects including bumble bees and can be a welcome addition for a wildlife garden.

Katherine Hunt, Plant Buyer at Stewarts, says that these hardy perennial plants deserve to have the focus of a festival.

“They are such great survivors that provide such brilliant colours for most of the year no matter what the weather does, and they look great in borders, containers or hanging baskets, this year we will have our largest displays showing the splendid variety of colours.”

The award winning Stewarts Garden Centres is a long established family owned business (since 1742) that still keeps its roots secured deep in horticulture. To boost the 700,000 individual plants sourced from major suppliers including primroses, an additional 11% are cultivated at their own Nursery.

Further information on the Primrose Festival is available at

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